10 years after the grand opening of the Magritte Museum in Brussels, VO Event has once again plunged into surrealism. To celebrate this anniversary, and to launch the “Dalí & Magritte” exhibition, VO Event created a freedom of thought experience based on immersive activity. Drawing on the architectural beauty of the venue to depict the imagination of these two icons, the 800 participants were invited to see the Magritte Museum through new eyes for an evening. The interplay of light and artistic performance was a masterstroke for VO Event, enabling the world of culture to be re-imagined, to match the spirit of Magritte.
Last December, the city of Amsterdam played host to the Levi’s® and Dockers® Sales Launch that introduced the two flagship brands’ autumn-winter 2018 collections. The four-day programme consisted of an unforgettable brand event held in a former gas holder, which was put to fantastic use for this breathtaking show. Images were projected onto the floor - over an area spanning more than 1300m² - while some 200 energetic extras displayed each new collection one by one. There were also 47 workshops, 9 on-stage presentations (including a speech by James Curleigh, Executive VP of Global Brands for Levi’s®, live from San Francisco, and an appearance by YouTuber Zach King), 20 meetings, 15,000 garments and 3,000 accessories, and an exhibition marking 50 years of the iconic Trucker Jacket, all held in a 13,000m² former munitions factory unearthed by VO Event! All in all, it was a challenge that we pulled off spectacularly, with inspirational, participatory installations that gave the 900 guests from all over Europe an exceptional experience.
For the closing ceremony of the Cap 48 campaign, which raises funds for disabled people, VO Event sent out a message of hope and social inclusion by symbolically bringing together two musicians from different backgrounds. Jodie Devos (2nd in the Queen Elisabeth Competition for singing) and Steven Houben, the famous jazz saxophonist, jammed together with both classical and contemporary themes as an illustration of inclusion and sharing. This unusual, exclusive and unlikely duo put on quite the show and won over the audience with their magical performance.
Following its Impact Day, an international consulting firm commissioned VO Event to organise an event in line with its socio-cultural commitment. It came up with DiverCities, a concept based on a dual theme: the world's major cities and their cultural diversity. 900 employees were invited to the Docks Dome Event Hall for an evening of immersion, to witness the thought-provoking creations that have trickled up from the street. It was a unique programme of performances that evoked the spirit of the various cities and the place of the human being in them.